Choice OMG is an online marketing firm. We develop websites in Edmonton, Alberta. We are a fully licensed and registered Alberta web development corporation.
The Yellow Pages Model
I had a client call me today and talk about improving their website. They informed me that they were paying a significant amount of money to have a featured ad with YellowPages.ca. I did some research to find out what, exactly, they were getting. Well not only did their search keywords only drive organic Google traffic to yellowpages.ca rather than to specific products, but YellowPages restricts the information to yellowpages.ca specific fields within their website.
I am sure there is a use for yellowpages.ca for some companies, but success is not universal. If you disagree with me I would love to hear your comments. I do not have the resources to conduct elaborate research; however, I did have a look around the site and performed a bit of keyword research.
It is critical to understand what you are paying for. Their model not only promotes themselves more than the companies they list, but it also neglects to cater to their customers. This is a questionable model and only thrives because they have mastered SEO for themselves. All I can do is caution people that an advertisement on their site is only a link and they should budget it, accordingly. Keep in mind the actual number of phone calls you receive as the success metric for their campaigns and ignore the traffic reports that they give you because that information is only a small part of the picture. It is not ‘true’ marketing for yourself; you are paying to fill the list of products on yellowpages.ca.
A wise businessperson must critically assess where their money is going. If they only require a link, yellowpages.ca is fine, but do not expect actual advertisement of your product!
Peter Jaffray Introduces Himself
Peter Jaffray, Director of Choice OMG introduces himself to the online community. He is a fresh and upcoming marketing specialist presently working through an MBA at the University of Alberta in Edmonton.
You can read his blog post here.
Choice OMG | OMG Marketing
Choice OMG is running a Facebook promotion with a Business Card give-away. All you have to do is “Like” the page and you will automatically become eligible to win 250 business cards that will be designed and printed for you.
Call 780-640-1600 for more details.
